Brand Collaborations
Content that becomes a real story for the brands I work with, not just a post.
I create experience-led content for brands, venues, and destinations that want to be discovered the way people actually discover things: through a trusted recommendation, not an ad. Every collaboration below started with a real visit, a real experience, and content built to feel like it, worth sharing because it actually was.
The Ask: Come capture opening day of The Playground and have fun doing it.
The Approach: "Finding My Inner Child" with @nationalbuildingmuseum—rather than a straightforward event recap, Bailey leaned into the spirit of the exhibition itself, treating the museum as a place for genuine, playful discovery for ALL ages rather than a formal institution to tour through.
Deliverables: 1 Collaborative Instagram Reel + 1 TikTok
The Result(s):
13.7K+ views
635 interactions
355 likes · 28 comments · 74 saves · 171 shares
TikTok
24.2K+ views
2,846 interactions
1,730 likes · 11 comments · 557 saves · 548 shares
Case Study: The National Building Museum
Showcasing the opening of The Playground, their summer exhibition
The Takeaways: Identical, But not the same
Cross-posting works, but not identically. The same event, told through two different formats, performed very differently. TikTok nearly doubled Instagram's views and outperformed it on nearly every engagement metric, proof that a single piece of content rarely performs the same way twice across platforms, and that both are worth the investment rather than picking one.
Trending audio matters, and testing it does too. Part of the TikTok's strength came from pairing the content with audio that was actively trending at time of posting rather than defaulting to whatever was used last time. Audio choice is one of the more overlooked levers in short-form performance, and it is worth testing intentionally rather than repeating.
Saves and shares tell a different story than views. TikTok's 557 saves and 548 shares, relative to its view count, signal something views alone do not: people wanted to come back to this content, or send it to someone else. That is a stronger indicator of resonance than raw reach, and it is the number a brand should care about most when evaluating whether content actually connects.
TikTok
A look at the brands, venues, and businesses I've created content for, spanning hospitality, lifestyle, local experiences, and community.
Select Collaborations
Why Partner with me?
The best partnerships don't feel like advertising. They feel like a recommendation from someone people already trust.
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My audience follows me for recommendation, not the algorithm. When I feature a brand, it reads the same way it would if I were telling a friend, because that is exactly how I approach it.
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My National Building Museum collaboration pulled a 24.2K+ view TikTok with an engagement rate well above platform average. I pay attention to what actually works, cross-posting strategy, trending audio, format, not just what looks good.
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I do not chase trends or run scripted brand messaging. I create from the heart and naturally integrate brands into my lifestyle. That authenticity is exactly what makes the content land.
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Instagram, TikTok, Substack, and YouTube are each utilized strategically for content so that branded materials actually perform their best, not the same content copy-pasted across the board.
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A good partnership doesn't end when the post goes live. The best ones turn into ongoing collaborations, referrals, and a relationship that keeps paying off long after the first campaign.
Your Brand Could Be Next
The right partnership turns into a case study like the ones above, real content, real results, worth remembering.